Professional web design
An original structure and design, tailored to your business and mobile browsing.
CUSTOM WEB DESIGN AND COPYWRITING
Your business is already professional.
Your website should look the part.
Design and copy that help your next clients understand what you do, trust you and know how to work with you.
Get a quote ↗
Campaner Law
Bingen Dental
A look that represents you
Design that reflects the quality of your business.
Copy that explains your value
Customers understand what you offer and why to choose you.
A clear path to getting in touch
Each section helps visitors take the next step.
YOUR BUSINESS'S FIRST IMPRESSION IS AT STAKE
Before they speak to you,
they're already forming an opinion.
Today, a website isn't optional for a business that wants to be found and inspire trust. It's often a potential client's first impression of you. If it doesn't exist, looks neglected or fails to explain your offer, you may lose that opportunity before you ever speak to them.
- Without a website, you leave a gap when someone searches for your business.
- An unprofessional image can make people question your service.
- Confusing content doesn't help people understand why to hire you.
- If contacting you isn't straightforward, visitors may leave.
Your website plays the role the Yellow Pages once did, and goes further: beyond finding you, clients need to understand what you do and why to trust you.
I'M JOSE CABELLO
Designing websites since 2010.
Starting by listening.
Before discussing pages and tools, I want to understand your business and what you need to achieve.
I combine design, marketing and advertising copywriting to help you explain it clearly. You work directly with me, with an agreed scope and reviews to check we’re moving in the same direction.
I’m also the author of La página web perfecta, a Spanish-language book about combining design, copy and clarity to help businesses connect with their customers. Explore the book ↗
Explore some projects ↗
THE STORYBRAND METHOD
Your client is the hero.
Your business is the guide.
Most websites start by talking about the company. The ones that work start with the client’s problem and show a clear path to solve it. Here is the difference for the same law firm:
Before
Welcome to García Lawyers
We are a firm with over 25 years of experience, committed to excellence and quality. We offer comprehensive legal advice in employment, civil and commercial law.
After
Been dismissed and not sure if it was fair?
We review your case within 48 hours and tell you clearly what you can claim and what it would cost. Over 25 years defending employees.
- The client is the heroThe headline is about their problem, not your firm. Readers recognise themselves in the first sentence.
- You are the guideYour experience is still there, but as proof that you can help, not as an introduction.
- A plan and a clear next stepWhat you will do, how long it takes and which button to press. No doubts that send them away.
Want to apply it yourself? In my book La página web perfecta (in Spanish) I explain this method adapted to a small business website.
Fictional example. StoryBrand is a framework created by Donald Miller.
REAL PROJECTS AND CLIENT EXPERIENCES
You don't have to guess
what it's like to work with me.
Some of the websites I have designed for law firms, clinics and other service businesses. Open any of them to see it in full.
THEY'VE ALREADY TAKEN THE NEXT STEP
What people say
about working with me.
Hear about their experience and what they value about the process, the service and the result.
Eugenio de la Cruz
Founder of elasesorlaboral.com
Mari Carmen Monterrubio
Manager of MyUniform
Julián Sáez
CEO of Managers Academy
"Jose has a strategic vision, remarkable efficiency and an outstanding ability to respond. I would definitely recommend his services."
Jaime CampanerCriminal and procedural law specialist at Campaner Law
"Choosing Jose Cabello to design my website was the right decision. I want to express my congratulations and thanks for his professionalism and speed."
Ángeles LozanoLawyer
"I don't know a simpler or more effective way to reach an audience searching online for exactly what you offer. In the first three days after starting online advertising, we received more than 10 calls from interested people, and after a month that figure exceeded 100."
Dr. Johannes BeckmannDirector of Axial Salud
"I'm a client of Jose Cabello and want to thank him for his professionalism. His ideas have been very valuable for my project. I'm very satisfied and recommend his services to colleagues and friends."
Dr. Dietmar SchulzOrthopaedic surgeon at QuironSalud
"A pleasure to work with Jose Cabello. He understood our philosophy and made suggestions to improve our website. He made the work much easier for us. Highly recommended for his professionalism, speed and warm approach. He seems to make difficult things easy."
Mari Carmen MonterrubioManager of MyUniform
"I recommend Jose Cabello's services for his professionalism, speed and creativity. We are delighted with our professional relationship."
Ignacio CastilloDirector of Escuela de Negocios EDN
WHAT WE CAN WORK ON IN YOUR PROJECT
The pieces your website needs.
Designed to work together.
StoryBrand copywriting
Copy that starts with what your clients need and explains how you can help.
Visual identity
Logo and brand elements to create a consistent online presence. Included in Momentum Website.
Lead generation and follow-up
Email integrations and funnels, depending on your plan, to continue the conversation after a visit.
SEO foundations
Content organisation and basic configuration to help search engines understand your website.
Visual editing
A website with a visual editor for updating content.
Specific features are agreed in the proposal. Check what's included in each plan.
CHOOSE YOUR STARTING POINT
Choose how far
your website needs to go.
Essential Website
A professional website that introduces your business and makes enquiries easy.
From €1,995+ VAT
- Up to 5 pages with a custom, responsive design
- Basic copywriting with a StoryBrand approach
- Contact form
- Technical SEO and basic analytics
Momentum Website
Differentiate your brand and give customers more reasons to choose you.
From €2,995+ VAT
- Everything in Essential Website
- Up to 8 pages with more detailed copy
- Simple logo or visual identity refresh
- Blog ready for publishing
- Booking or email marketing integration
Growth Website
Your website and an initial campaign to start attracting customers.
From €5,995+ VAT
- Everything in Momentum Website
- One landing page for a specific service or offer
- One initial campaign on Google Ads or Meta Ads
- Up to 3 ads with copy and creative assets
- Form and enquiry tracking
- Review and adjustments during the first 30 days
All three packages require a prior strategy audit at €295 + VAT, booked separately.
Multilingual websites: each additional language costs €250 + VAT, AI translation included.
All prices exclude VAT. Hosting, domain names, licences and subscriptions are purchased separately. Growth Website excludes ad spend; ongoing campaign management after the first 30 days and website maintenance are separate services. The scope is defined in your proposal.
BEFORE WE BUILD
Before designing your website,
we understand your business.
Business and digital presence strategy audit
A great website starts with understanding your business, your customers and what makes you different. We analyse your situation to define what your website should communicate and what it needs to generate opportunities.
- Business and goals: what you offer and what you want to achieve.
- Target audience: needs, concerns and reasons to choose you.
- Strengths and weaknesses: advantages and areas to improve.
- Competitors: positioning and opportunities to stand out.
- Digital presence: a review of your website, messaging and current channels.
You receive a diagnosis and an action plan covering priorities, website direction and the recommended package. Includes a preliminary questionnaire and analysis.
€295+ VAT
Required first step for Essential Website, Momentum Website or Growth Website. Paid in advance and billed separately: not deducted from design and no obligation to commission it.
Book my audit ↗HOW WE WORK
You know your business.
I'll guide you through your website.
We agree on a plan.
We start with the strategy audit. With a clear diagnosis and priorities, you decide whether to continue with the website design package that fits your business.
I design and write.
I prepare the copy and design. You check that they represent your business accurately, without starting from a blank page.
We review and deliver.
We check the site before launch and I explain how to manage it. If you need ongoing care, you can arrange it separately.
FREQUENTLY ASKED QUESTIONS
Make an informed decision.
How is this different from the Small Business Web Package?
The entry-level package is a single page with a fixed scope. Custom design lets us develop a structure, identity and features tailored to your business.
Is copywriting included?
Yes. The design plans include copywriting for the content agreed in the scope.
When will it be ready?
The schedule starts when the initial payment is received. The client must supply the information, materials and approvals needed to proceed. If the client stops responding, final publication is paused until contact resumes and outstanding approvals are completed; the publication date is adjusted accordingly.
Can I arrange maintenance afterwards?
Yes. You can choose a monthly care plan. Maintenance is not automatically included in the design price.
How is the project paid?
Custom website projects are paid in two instalments: 50% in advance and 50% on completion, before the website is published.
How many revisions are included?
Custom projects include adjustments until you are satisfied within the approved original proposal. Revisions refine the agreed design and content; they do not change the strategy, add pages or features, or redo an already approved direction. Scope changes are quoted and accepted separately before work begins.
How is the audit paid and cancelled?
The strategy audit is paid in advance: €295 + VAT. It is billed separately, is not deducted from website design and does not oblige you to buy a website. Cancellation before it is carried out is refunded; once completed it is not refunded, subject to applicable statutory rights.
What if I cancel after work starts?
If the client cancels a design project after work has started, the initial payment is applied to work actually performed. The portion paying for that work is not refunded. Completed work will be documented and the corresponding amounts settled; the advance is not an automatic penalty and unperformed services are not charged where prohibited by applicable law.
What access and corrections do I receive after completion?
Once the project is completed and paid, FTP access and, where available, access to the website administration panel are provided. Errors in the delivered implementation are corrected at no cost during the first month after publication. This excludes new changes and problems caused by client or third-party modifications or external services, without affecting applicable statutory guarantees.
How are Growth Website ads managed?
For Growth Website, ads are created in advertising accounts owned by the client, who must authorise my access to manage them. Ad spend is excluded and paid directly by the client to the platform. The 30-day review and adjustment period begins when the campaign is activated. Ongoing management is a separate service.
YOUR NEXT WEBSITE STARTS WITH A CONVERSATION
Stop apologising for your website.
Start sharing it with confidence.
Tell me what you'd like to improve. I'll help you decide what your website needs and what comes next.
Get a quote ↗THE FIRST STEP IS A CONVERSATION
Your website starts
with your business.
Tell me what you do and what you need from your website. We'll explore which service fits and what your quote would include.