BUDGET AND DECISIONS
How much does a website really cost?
Why quotes differ, what each should include and which costs to plan for afterwards.
Read guideCLEAR IDEAS FOR YOUR BUSINESS
Digital Strategy
Practical guides to understand your website, compare options and make informed decisions. Design, copywriting and maintenance explained without unnecessary jargon.
Your next decision starts here.
Choose the guide that answers your question.
WEBSITES FOR ESTATE AGENTS
What a real estate agency website needs to attract clients
Search and listings that work, a page to win owners, signs of trust, languages and how not to rely only on the portals.
Read guideMESSAGE AND COPY
How to create a service page that turns visitors into clients
The blocks a service page needs, in what order, how to write each one and a before-and-after example.
Read guideMESSAGE AND COPY
How to write an About Us page that builds trust
What it is really for, which structure to follow, what to include and leave out, how to present the team and a before-and-after example.
Read guideDECISIONS ABOUT YOUR WEBSITE
What to ask a web designer before hiring them
The key questions about process, copy, website ownership, price and maintenance, and the warning signs worth knowing.
Read guideSECURITY AND MAINTENANCE
My website has been hacked: what to do, step by step
How to confirm it, what to do in the first hour, how to clean the website, recover in Google and stop it happening again.
Read guideDECISIONS ABOUT YOUR WEBSITE
Rebuild your website or improve the one you have?
The signs that show whether improving your current website is enough or starting again makes sense, and what can be fixed without rebuilding.
Read guideDECISIONS ABOUT YOUR WEBSITE
Are Google and social media enough, or do I need a website?
What a Google Business Profile and social media bring to a small business, and when your own website starts to be necessary.
Read guideMULTILINGUAL WEBSITES
Multilingual website: how to do it right for international clients
Which languages to choose, why translating isn’t enough, how to structure the website for Google and when AI translation works.
Read guideWEBSITES FOR CLINICS
What a clinic website needs to attract patients
A clear message, treatments explained for patients, a real team, effortless booking and what healthcare advertising rules don’t allow.
Read guideWEBSITES FOR CLINICS
Common clinic website mistakes (and how to fix them)
The issues that cost a clinic the most patients: from generic messages to offers that clash with healthcare advertising rules.
Read guideMESSAGE AND COPY
StoryBrand for small businesses: how to apply it to your website
The seven elements of the method explained for a small business, how to sum up what you do in one sentence and a before-and-after example.
Read guideSALES STRATEGY
Marketing and sales: how they differ and what your website does for each
What each one does in a service business and how your website can help you attract clients and win more work.
Read guideWEBSITE STRATEGY
Strategic web design: what it is and how it differs from a pretty website
The decisions to make before designing so a website doesn’t just look good, but wins clients.
Read guideWEBSITES FOR LAW FIRMS
What a law firm website needs to win clients
A clear message, practice areas explained from the client’s problem, trust signals and what professional rules forbid.
Read guideWEBSITES FOR LAW FIRMS
Common mistakes on law firm websites
The problems that keep coming up on law firm websites and how to fix them, often without a rebuild.
Read guideWEBSITES FOR LAW FIRMS
Law firm advertising online: what you can and cannot say
Professional conduct rules applied to a law firm’s website, social media and ads: cases, clients, results and reviews.
Read guideWEBSITES FOR CLINICS
Healthcare advertising online: what a clinic can and cannot say
Healthcare advertising rules applied to a clinic’s website, social media and ads: photos, testimonials, prices and offers.
Read guideWEBSITE STRATEGY
What a website audit is and what it should include
What a good audit reviews, when it makes sense and what you should receive at the end to decide what to do with your website.
Read guideMESSAGING AND COPY
The four pillars of copywriting
Learn to explain your offer clearly, with practical examples and the StoryBrand approach.
Read guideMAINTENANCE AND PREVENTION
How often should you update your website?
Separate content changes, technical updates and redesigns, and plan the checks that matter.
Read guideWEBSITE FUNDAMENTALS
The difference between hosting and a domain
What you buy, what renews and how to keep control of your address when switching providers.
Read guideCHOOSING YOUR TECHNOLOGY
WordPress: advantages, drawbacks and alternatives
Plugins, security and maintenance: when WordPress fits and when I prefer a static website.
Read guideWant to put these ideas to work on your website?
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