Your business first
Before designing anything, I want to understand what you offer, who you help and what you need the website to achieve. Pages and tools come later.
ABOUT ME
I'm Jose Cabello.
I design websites and take care of the copy.
I've been a web designer and copywriter since 2010. I work from Portocolom, in Mallorca, with law firms, clinics, consultancies and other service businesses, on the island, across Spain and abroad.
My job is to make your website explain clearly what you do, and to make the next step easy for visitors: calling you, writing to you or asking for a quote.
Request a quote See projects
Since 2010
Web design and copywriting for service businesses.
IT background
More than ten years in IT before designing websites.
Author of a book
«La página web perfecta», on websites that win clients.
Portocolom, Mallorca
For clients on the island, across Spain and abroad.
MY STORY
I never dreamed of being an entrepreneur.
I started out of necessity.
- 10+ years
For more than ten years I worked in IT for a group of private hospitals. I did a bit of everything: programming, hardware repair, technical support and server administration, until I became head of the IT department before I was 30.
- 2008
I had stability and a good salary, until the 2008 crisis hit. The company stopped paying me for six months, with a baby on the way, and soon after it went bankrupt. I had to choose between looking for another permanent job or starting out on my own. I chose the second.
- Getting started
I set up my own website as a freelance designer, convinced that once it was online the clients would come. Nobody came. The site looked good, but it was like so many others: correct, professional and invisible. It didn't explain why anyone should choose me.
- The turning point
That's when I started studying marketing seriously: copywriting, sales funnels, SEO, persuasion. I rebuilt my website from scratch, this time with my name, my way of working and a clear message, and little by little clients who valued my work started to arrive. Then I applied the same method to my clients' websites.
- Today
I have also run marketing departments, worked as a freelance web designer for agencies and collaborated with leading digital marketers in Spain. All of that is what I apply to every website today, and what I write about in my Digital Strategy articles.
HOW I WORK
You deal with me.
From start to finish.
Copy included
The copy is part of the job. I prepare it with the copywriting method I've been refining since 2010, the same one I explain in my book, and I review every text so it clearly explains what you do and why people should choose you.
By email and WhatsApp
I work mostly in writing. Two lines in an email or a WhatsApp message usually settle what a meeting takes half an hour to sort out, you can reply whenever it suits you, and everything stays on record for later. When something needs it, we talk by phone or video call.
One person, everything clear
I usually handle everything myself: design, copy and the technical side; for specific needs I work with freelance developers. You get a written proposal with the scope, deadlines and what is not included, and once the project is finished I hand over the access details and fix any errors in the first month at no cost.
You'll find the details in the terms and conditions and the options with prices in services.
THE TECHNICAL SIDE
I also handle the technical side.
So you don't have to.
- Hosting
- Domain
- Security
- Backups
- Maintenance
Before designing websites I worked in IT for more than ten years, so I know the technical side well. Hosting, domain, email, security and backups are things a business needs to have properly sorted and that hardly anyone has time to keep an eye on. With a maintenance plan, I take care of it.
I know what happens when that part fails. When the WordPress site behind my own website was hacked, I replaced it with a static website, with no plugins or database, and described the whole process in my website was hacked: what I did. If something similar has happened to your website, I can also help you clean it up and secure it.
MY BOOK
La página web perfecta
In «La página web perfecta» (The Perfect Website) I explain the approach I use in the websites I design: start from the business's clients, explain how you can help them and point every section towards the next step.
I wrote it because it's the book I wish I'd had when I started: it would have saved me many months of frustration and unpaid bills.
It's written for small business owners, freelancers and service professionals, even if you know nothing about design or online marketing. The book is published in Spanish.
About the bookCLIENTS
What people say
after working with me.
Lawyers, doctors and service businesses who already have their website.
"Jose has a strategic vision, remarkable efficiency and an outstanding ability to respond. I would definitely recommend his services."
Jaime CampanerCriminal and procedural law specialist at Campaner Law
"A pleasure to work with Jose Cabello. He understood our philosophy and made suggestions to improve our website. He made the work much easier for us. Highly recommended for his professionalism, speed and warm approach. He seems to make difficult things easy."
Mari Carmen MonterrubioManager of MyUniform
"I'm a client of Jose Cabello and want to thank him for his professionalism. His ideas have been very valuable for my project. I'm very satisfied and recommend his services to colleagues and friends."
Dr. Dietmar SchulzOrthopaedic surgeon at QuironSalud
"I recommend Jose Cabello's services for his professionalism, speed and creativity. We are delighted with our professional relationship."
Ignacio CastilloDirector of Escuela de Negocios EDN
YOUR NEXT WEBSITE STARTS WITH A CONVERSATION
Tell me what your business needs.
I’ll reply personally.
Tell me what you do and what you want your website to achieve. I’ll tell you which option fits and what your quote would include.
Get a quoteTHE FIRST STEP IS A CONVERSATION
Your website starts
with your business.
Tell me what you do and what you need from your website. We'll explore which service fits and what your quote would include.